(Colombo, Lankapuvath) - In a strategic move to establish its new holding company status, CIC Holdings PLC, formerly known as Chemical Industries (Colombo) PLC, unveils its dynamic rebranding with a fresh new Brand Identity that reflects the renewed aspirations of the company. The rapid diversification CIC Holdings PLC has undergone in the past few years called for a new brand identity that aptly reflects the diverse nature of the group. This new branding will serve to rejuvenate the brand identities of its diverse businesses. The distinctive new logo consists of two hands in blue nurturing a growing plant, underscored by the company’s motto - ‘nurturing lives’.
The new Brand Identity also brings out the brand essence of CIC as an ethical company that adds value through its ability to use the richness of the soil, indigenous resources and talent to uplift the community. The image inspires brand values of pride, togetherness, caring, ambitious, innovation and a down-to-earth approach to business. As always, the CIC brand’s core unique proposition endures to touch the lives of people across the country by improving their quality of life through health, nutrition and livelihood. The newly conceptualized logo symbolizes the sustainable operations and high standards maintained by the company, thereby adding value across the entire group.
Samantha Ranatunga, Managing Director / CEO, CIC Holdings PLC., commented: “The Company’s policy of strategically planned growth has resulted in its diversification into a number of fields such as agriculture, animal feeds, and healthcare and consumer products. CIC today represents a large number of world-renowned principals, and has established a number of manufacturing facilities and distribution points across the country. This rebranding exercise will serve to infuse new awareness of the CIC brand and its diversified business interests that nurture life. We believe that we are a truly unique company that touches lives across the country, nurturing the individuals and the country in the process.”
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